About Pet Breeder Hub
We’re building the Wikipedia of responsible pet breeding.
PBD exists because finding a responsible breeder shouldn’t feel like gambling with your future best friend.
In one paragraph
Pet Breeder Hub (PBD) is a verified, community-audited directory of responsible dog, cat, and exotic-pet breeders across the United States and Canada. Founded in 2025 by Chris Machetto after his own painful search for a trustworthy breeder to adopt his Pomeranian, Lua, PBD combines health-tested lineage records, annual site-visit verification, and transparent owner reviews into a single public registry. Our mission is simple: make finding a responsible breeder the default, not a miracle.
Zero puppy-mill tolerance US & Canada coverage Free for families
Chris and Lua at home — the Pomeranian who started it all.
Founder’s story
Meet Lua — the reason PBD exists.
When our founder Chris Machetto started looking for a Pomeranian in early 2024, he expected the hard part to be choosing a breeder. He didn’t expect the hard part to be finding one he could trust at all.
He spent months in Facebook groups, Craigslist listings, and directories that clearly hadn’t been audited in years. He found sellers using stolen photos. He found “breeders” who couldn’t produce a single OFA or DNA health result. He found websites with registry logos that, on closer inspection, were copied from another kennel’s site entirely.
At one point Chris almost wired a deposit to a seller who stopped answering calls the week the puppy was supposed to ship. Another breeder politely explained they’d “never felt the need” to health-test the parents — a red flag the size of a billboard for a breed with known luxating patella and cardiac risks.
The turning point came from a vet referral, not a search engine. A small hobby breeder, two hours away, invited him to meet the parents, showed the full health panel, and walked him through the litter’s lineage going back four generations. That’s where Chris met Lua — a tiny, ridiculous cloud of a Pomeranian who now naps on his head, as seen in the photo.
Driving home that day, Chris had a quiet, uncomfortable thought: if it took me this long, with this much research, to find one responsible breeder — what chance does anyone else have? Millions of families are making this decision right now, with worse information, more urgency, and higher stakes. That’s the problem PBD was built to solve.
“A responsible breeder shouldn’t be a miracle. It should be the default.”
Our Mission
Every animal deserves dignity. Every family deserves the truth.
Behind every puppy mill is a family who searched in good faith and ended up with an animal they didn’t have the facts to evaluate. Behind every surrendered pet is a mismatch that could have been avoided with better information. And behind every responsible breeder is someone drowning in the same marketplace as the people cutting corners — invisible under the same sea of listings.
Pet Breeder Hub was built to shine a light on that marketplace. We verify breeders with documented health testing, confirmed in-person visits, and a public record of their breeding practices. We publish interactive lineage trees, owner reviews, and the kind of structured breed data you’d expect from a research institution — not a classifieds page.
When you choose a PBD-verified breeder, you’re choosing traceability over trust falls, evidence over marketing, and a community that has already done a layer of due diligence on your behalf. When you list with us as a breeder, you’re joining a registry that makes your ethics legible — and finally separates your program from the noise.
Zero tolerance for puppy mills Transparent breeder scoring Community-driven accountability
What we believe
Four principles shape every directory listing, every verification call, and every line of code we ship.
Verified, not vouched.
A PBD-Verified badge requires documented health testing, confirmed site visits, and multi-source community feedback. No pay-to-play listings. Ever.
Species-inclusive by design.
We cover dogs, cats, and ethically-kept exotics. Every species deserves the same standard of transparency, lineage traceability, and health accountability.
Data over vibes.
Every claim we publish is tied to registry data, OFA health records, veterinary research, or regulatory citations. Opinions don't protect puppies.
Breeders are partners, not targets.
Responsible breeders are the solution to puppy mills, not the enemy. We amplify the people doing it right and give them tools to prove it.
The problem we’re solving
The pet marketplace rewards the wrong things. We’re rebuilding the signal layer.
2M+
Puppies sold annually through unregulated channels
Most buyers have no practical way to distinguish a vetted breeder from a front for a mill.
Source: ASPCA~10,000
Active puppy mills estimated in the US
Many operate legally under USDA licensing loopholes. A USDA license is not a welfare guarantee.
Source: Humane Society~3%
Of online breeder listings disclose health testing
Health-tested lineage is the single strongest predictor of long-term pet welfare. We make it visible.
Context: OFAWhat makes PBD different
Four features you won’t find stitched together anywhere else.
Interactive Lineage Trees
Multi-generation pedigrees with health outcomes, not flat paper certificates.
PBD-Verified Badge
Health tests, site visits, and community review — re-audited annually.
Community Reviews
Real owners, verified placements. No anonymous drive-by attacks.
Anti-Trafficking Pledge
Zero tolerance for puppy mills, import scams, or undocumented transfers.
Our long-term vision
A living encyclopedia of animal breeding — breed profiles, breeder records, lineage trees, and real-world health outcomes — free for every family, indispensable for every responsible breeder, and authoritative enough that veterinarians, rescues, and breed associations cite it by name. That’s where we’re going. And we’re just getting started.
Looking for a breeder you can actually trust?
Browse verified, health-tested breeders near you — or take a 60-second quiz and we’ll match you to breeds that fit your lifestyle.
Are you a responsible breeder?
Join the registry that makes your ethics legible. Get verified, earn the PBD badge, and stop competing with puppy mills on equal footing.
A word on transparency
PBD does not breed, sell, or transfer animals. We do not take affiliate commissions on puppy sales. Our revenue comes from breeder subscriptions for verification and directory tools — never from pay-to-rank placements. For press, partnerships, or to flag a listing, reach us below.